Gaming Insight, the owner of gobarkingmad, the world’s first 24 hour interactive greyhound racing channel, has today signed an agreement with Euro Off-Track Ltd, the tote provider which is part of the betinternet.com plc group, to broadcast the remaining races for this year’s Paddy Power Irish Greyhound Derby taking place at Shelbourne Park, Dublin on gobarkingmad, Sky digital channel 414.
The agreement will allow gobarkingmad’s customers to interactively bet at a touch of a button from their armchairs on live TV coverage of the remainder of the Paddy Power Irish Derby meeting, including the Final on the 14th of September and for www.euroofftrack.com customers to bet directly into the pool at Shelbourne Park.
Bill Mummery from Euro Off-Track, said “We have been working closely with the gobarkingmad team to launch the Irish Greyhound Derby product in the United Kingdom and it is our intention in the next 6-8 weeks to develop a fully interactive wagering platform and therefore enable gobarkingmad customers to ‘commingle’ directly into the host track tote pools around the world through Euro off tracks Hub in the Isle of Man.
David Sanderson, CEO of gobarkingmad holding company, Gaming Insight plc, said “this move by Euro Off-Track is a compelling vindication of the red button racing proposition pioneered by gobarkingmad. Viewers in 6 million Sky digital homes will be able to bet on arguably the best racing in the world directly via their remote control”