plc the Isle of Man based International Tax-Free Internet and Telephone bookmaker explained their involvement in this years Al Maktoum Endurance Cup at Donard, Wicklow Hills July 22nd till July 28th.

Mark McGuinness Marketing Manager said:-

This is an extremely popular and growing sport with a huge television audience worldwide and it fits with’s commitment to all areas of International sponsorship."

He further added:-

"As the Marketing Manager with one has to constantly look for new and growing sports which our company can potentially offer as a betting product if the demand is there."