WatchandWager.com LLC (“WatchandWager”), Webis’s principal US subsidiary, has extended its contract with the French Pari Mutuel Urbain (“PMU”) to provide its wagering customers access to betting directly into the French horseracing pools. The deal also includes video streaming of French racing to WatchandWager customers.
Headquartered in the San Francisco Bay Area, California, WatchandWager conducts US licensed advanced deposit pool wagering through its website, watchandwager.com, and also manages racetrack operations at Cal Expo racetrack, Sacramento, California.
WatchandWager has partnered with the PMU for over two years, but this extension to the end of 2016 is significant in that it renews access to one of the largest global horseracing markets. In 2014, total volume wagered into the PMU pools was Euro 9.16 billion. The PMU are particularly forward thinking in successfully distributing their premium content worldwide.
French horseracing is one of the premier centres of the sport in the world. The quality of the product, coupled with the significant size of the pools, is attractive to international players, for which market liquidity is of a paramount importance. WatchandWager expects a significant impact to turnover through the remainder of 2016 as a result of this contract renewal.
Ed Comins, Managing Director of Webis, said: “It is an honour for WatchandWager to renew its partnership with the PMU and to be able to offer world class racing to our customers. It is particularly good time with the French core thoroughbred season approaching full swing right now, and culminating in the Prix de L’Arc de Triomphe meeting in October. We look forward to promoting French Racing to our international customers throughout this exciting time. “